Dramatization of selves is a new concept to merchandise produts in a better way. This leads to clarify the offer for the customer; to upgrade the presentation of your produts and to create shop in shop corners.
More clarity can be obtained by implementing means like vertical segmentation or promotional actions, close to the produts. This presentation, also named dramatization, gives a new dynamic meaning to the comunication in the Point of Purchase.
The organization of selves, also called merchadising, is the expression of the market concept which is based on the self-management and on the product turnover just as the raise of productivity.
All together the product presentation, a good facing and the self organization are the keys of a concept which aims at improving the offer for customers.
Information is the main duty of the Point of Sales to the customer. Even more important than the statutory information, like the price or the name, the quality of the information has become a priority for customer loyalty and in all your comunication and promotion actions. 30 years experienced E-POP is the leader in labelling in point of purchase. The innovative electronic labels or the traditional label are as much possibles, which we propose to you to promote and upgrade the quality and the reliability of your price-indication and communication systems
The presentation of POP materials is a paradoxical art. It is the fine merchandising-furniture, the organization and the characteristics of the point of sale force you to find POP solutions which are ever more efficient and versatile. We integrate, already at the design stage, features like adaptability, durability and cost-effectiveness. These elements, priorities for our R&D department, contribuite to the creation of discrete POP items, which present the products in such a way that they become invisible for the benefit of the message.
The manufacturing and the assembling process are the side-scenes of your POP actions. The delivery time, the price, the quantity and the services are the real core business. The know-how of E-POP group in manufacturing standard products and assembling your POP materials, your displays or all other communication-carriers, is continuously focused on the creation of new produts. These products build up our offer of possibles in which you can find your own solution. Then our assembling produts will only be the adequate tools to give direction to your own creativity.
The directional communication permits to circulate in shops, the global information is only the expression of the inside circulation map in a place. The communication products, boards and panels are essential and take part to an efficient information. The shape and color codification of your in-store space is, for your customer; the main visible feature of the layout in your point of sales.
And because we are specialized in drawing plans and producing communication boards, and also in fixing them in the shops, we offer you a global solution.
Advertising is the best way to communicate a price to the customer in your shop. Signalization is the best way to guide your customer in your Point of Sale. The efficiency of the signalization together with the advertising, allow your customers to find everything easily, to feel guided by the communication-carriers and to devote his to discover the new products and do his shopping. During all the time spent by your customer in the shop, he is able to concentrate on products, services and buying.
The FLEX-display TM framework is adjustable to fit the size of the media which may be small, tall, narrow or wide according to the specific needs of the promotional campaign. There is even an option between one or two-sided surface. Each campaign can be prepared for by simply adjusting the size as necessary and swapping out the media. In this way it is possible to vary the visual impression and create more dynamic campaigns.